Strategic Digital Marketing Proposal for Purch Gadgets
Prepared by DXI Marketing
DXI Marketing
May 2025
Background
We understand your desire to move beyond generic content and directly drive conversions through compelling visuals and a streamlined marketing pipeline. We'll implement these initiatives in two distinct phases to ensure a strong foundation and sustained growth.
DXI Marketing
May 2025
Two-Phase Implementation Strategy
Phase 1: Foundation
Months 1-3: Building core sales pipeline and product content foundation
Phase 2: Growth
Months 4-6: Staff empowerment and influencer marketing expansion
The initial three months will concentrate on establishing the essential elements for direct sales and creating compelling product-centric content. Building on this foundation, the subsequent three months will focus on empowering your team and expanding your reach through strategic influencer partnerships.
DXI Marketing
May 2025
Phase 1 Overview: Core Sales Pipeline Development
Product-Centric Content Creation
Our primary focus will be on creating high-quality, product-specific content that directly highlights the value of your offerings. We'll move away from filler content to ensure every piece serves a clear sales purpose.
Digital Marketing Sales Pipeline
E-commerce optimization, conversion-focused advertising campaigns, and website management designed to convert interest into direct sales.
DXI Marketing
May 2025
Professional Product Photography Services
Taking professional, high-resolution photographs of all your products will form the visual foundation of your marketing efforts. These images will be optimized for various digital platforms to showcase product features and real-world usage scenarios.
High-Resolution Photography
Professional photographs of all your products optimized for various digital platforms including website, online ads, and social media
Feature-Focused Shots
Showcasing product features, benefits, and real-world usage scenarios to maximize appeal and customer understanding
Multi-Platform Optimization
Images formatted and optimized for seamless use across your website, product pages, and social media channels
DXI Marketing
May 2025
Strategic Content Oversight and Management
Content Calendar Management
Overseeing your content strategy to ensure all deployed content is product-focused and revenue-driven
Team Guidance
Providing guidance and feedback to your team on content creation best practices
Sales Goal Alignment
Ensuring content consistently showcases products effectively and drives customer interest
Our strategic oversight ensures all content is aligned with your sales goals. We'll provide continuous guidance to your team, ensuring consistent product showcasing that effectively drives customer interest and conversions.
DXI Marketing
May 2025
Sales-Driven Digital Marketing Pipeline
High-Quality Product Ads
Utilizing professional product photographs to create compelling and conversion-focused online advertising campaigns across relevant platforms
Ad-to-Website Conversion
Designing ad campaigns that efficiently direct traffic to specific product pages or landing pages optimized for conversion
Conversion Optimization
Implementing strategies to optimize your website for maximum customer conversion with clear calls to action and user-friendly navigation
Our digital marketing pipeline is designed to convert interest into sales through strategic advertising campaigns. We'll utilize professional product photographs across Google Ads and social media platforms to drive targeted traffic to your optimized website.
DXI Marketing
May 2025
E-commerce Management and Optimization
Product Data Management
Keeping all product listings up-to-date with accurate descriptions, pricing, and inventory levels
Website Performance
Ensuring optimal platform performance with focus on user experience, speed, and security
System Upgrades
Implementing necessary upgrades to improve website performance, security, and scalability
Conversion Focus
Maintaining conversion-focused website elements for smooth customer journeys
We'll manage your e-commerce platform to ensure consistency and accuracy across your online store. Our focus on user experience, speed, and security will facilitate smooth customer journeys and maximize conversions.
DXI Marketing
May 2025
Phase 2: Staff Empowerment and Growth
Digital Marketing Training
Comprehensive sales funnel setup and training with Zoho integration to empower your team with robust systems and hands-on experience.
Influencer Marketing
Strategic influencer partnerships to amplify your reach and drive sales through targeted network development and campaign execution.
Building on the foundation established in Phase 1, the subsequent three months will focus on empowering your team and expanding your reach through strategic influencer partnerships. A detailed budget for Phase 2 will be provided upon successful conclusion of Phase 1.
DXI Marketing
May 2025
Sales Funnel and Customer Care Training
Sales Funnel Design
Tailored funnel implementation and team training
Customer Care Desk
Zoho-based customer service centralization
Staff Training
Comprehensive service practices education
We'll design and implement a sales funnel tailored to Purch Gadgets and train your team on management and optimization for lead nurturing. Additionally, we'll establish a dedicated customer care desk using Zoho to centralize customer interactions and train staff on effective service practices.
DXI Marketing
May 2025
Influencer Marketing Management Strategy
To amplify your reach and drive sales, we'll strategically integrate influencer marketing into your strategy. This includes identifying suitable influencers, executing targeted campaigns, and continuously monitoring effectiveness to ensure optimal ROI.
Network Development
Identifying and building relationships with micro and big influencers aligned with your target demographic
Campaign Execution
Developing campaigns designed to drive product awareness and direct sales through strategic content creation
Performance Monitoring
Continuously analyzing sales data and optimizing strategies for strong return on investment
DXI Marketing
May 2025
Phase 1 Budget Breakdown
1
Product Photography - N250,000
Professional high-resolution product images
2
Strategic Advisory - N250,000
Content strategy and oversight services
3
Content Creation - N250,000
Targeted product-focused content development
Total Value - N750,000
Sum total for Phase 1 services
Discounted Value - N300,000
Discounted total for Phase 1 services
The budget for Phase 1 encompasses Product-Centric Content Creation, Strategic Advisory, Digital Marketing Sales Pipeline development, and E-commerce Optimization. We're offering a special discounted rate of ₦300,000 for Phase 1 to demonstrate our willingness to work with you to achieve your business goals
DXI Marketing
May 2025
Digital Marketing Pipeline Investment Structure
Success-Tied Compensation
Our compensation is structured as a percentage of total marketing budget, ensuring our success is directly tied to yours
Service Fee: 10%
Covers expertise, time, and effort in executing strategic digital marketing pipeline setup and e-commerce management
Admin Fee: 10%
Covers operational costs like website maintenance and upgrades, sales funnel setup, payment gateway integration, and software subscriptions.
DXI Marketing
May 2025
Next Steps and Partnership Commitment
Phase 1 Agreement
Finalize Phase 1 contract and begin immediate implementation of core sales pipeline and product content foundation
Foundation Implementation
Execute professional photography, content creation, and digital marketing pipeline setup over the first three months
Phase 2 Planning
Upon successful completion of Phase 1, receive detailed Phase 2 budget and begin staff training and influencer marketing expansion
Sustained Growth
Achieve long-term success through empowered team capabilities and strategic influencer partnerships driving continuous sales growth
We're committed to delivering measurable results that directly impact your bottom line. Our phased approach ensures you see immediate value while building sustainable growth capabilities. Let's move forward together to transform your digital presence and maximize your online sales potential through this strategic partnership.
DXI Marketing
May 2025
Thank you for your time
A Digital, Experiential and Integrated Marketing company
08074533441 | chris@dximarketing.com
DXI Marketing
May 2025